With its roots in rural life, protection of the countryside has always been important to the WI. The issue of littering was first raised during an AGM in the 1920s; however, it was a resolution in 1954 that brought about one of the WI’s most significant initiatives.
This resolution; proposed by Northumberland Federation’s Executive Committee, called for a campaign to ‘preserve the countryside against desecration by litter,’ and subsequently led to the formation of the Keep Britain Tidy group.
The 1958 Litter Act was attributed largely to Keep Britain Tidy, and MPs thanked the WI for the role it played in transforming litter policy.
Over 60 years later many WIs still take part in Keep Britain Tidy’s annual ‘Great British Spring Clean’ to bring people together and clean up their communities.
Together, we can make a massive difference. All our individual actions can help to transform our country for the better, creating cleaner streets, parks and beaches, protecting our wildlife and, ultimately, stopping the tide of plastic that is doing so much damage to our oceans and marine life.
The Great British Spring Clean is about demonstrating that you love where you live – whether that’s by pledging to pick while you’re walking the dog or taking the kids to school, hosting a clean-up or joining someone else’s clean-up.
Last year, more than 560,000 people took part and this year we are aiming to get 600,000 #LitterHeroes out there.
Let’s all join the campaign 👍
We love this picture
of our National Chair Lynne Stubbings and Vice Chair Ann Jones at the launch of this years campaign. And who doesn’t love a Womble !